10X, a visionary entity of the 10/10 group, embodies the spirit of breakthrough and innovation—represented by the 'X'. This platform champions emerging niche brands in fragrances, beauty, and home aesthetic, poised to blending diverse innovative ideas from around the globe. 10X curates experiences that go beyond conventional boundaries, enhancing sensory perceptions and catering to the discerning tastes of a digital-native generation.

Driven by a passion for avant-garde design and creative vitality, sparked by everyday nuances, cultural intersections, and the dynamic global landscape, 10X is adept at uncovering unique creations. It is committed to fostering the development of future classics, tailoring its offerings to meet highly personalised consumer preferences.